Sales Automation
Pre-Seed & Seed Funding for Sales Automation Startups
We back founders automating the slow parts of selling complex products, such as quoting, RFP and security questionnaire responses, CRM upkeep, and reaching the right accounts.
Beta Boom Perspectives
Where we're looking in sales automation
Selling to large companies takes a lot of manual work between the first email and the signed contract. These are the stretches where we see founders making progress.
01
Quoting and pricing
Getting the quote right for a complex product
When a product has configurations, discounts, and approval chains, a quote can take days and a mistake can cost margin. Software that builds an accurate quote from the customer's requirements and routes the approvals saves the deal team real time. We want to meet founders who know how one industry prices and configures.
02
RFPs and security questionnaires
Answering long buyer requests in hours
Enterprise buyers send RFPs, security questionnaires, and vendor forms that pull in engineers, lawyers, and sales for days. Products that draft accurate answers from a company's own documents and flag the ones that need a person are working on a clear problem. We want to meet founders who have lived through those requests.
03
CRM upkeep
A CRM that fills itself in
Reps spend hours logging calls, updating fields, and chasing next steps, and when the CRM falls behind, forecasts and handoffs suffer. We're interested in founders who capture what happened in each deal and keep the record current without asking reps to type it.
04
Outbound for complex buyers
Finding and reaching the right accounts
Automated outreach is a crowded category, and the volume has made buyers harder to reach. The interesting work sits in finding the accounts that are ready to buy and knowing who inside them to talk to. We want to meet founders with a point of view on that for a specific market.
Founders
we're
looking for in
Sales Automation
Who We Want To Back
01
Founders who have carried a quota. You've sold, or sat in on enough deals to know where reps lose time and which steps a buyer will never accept from software.
02
Founders who know when to say no. You turn down customers whose requests would turn the product into a services business, and you can tell us about one.
03
Founders who push the feedback cycle. You put the product in front of reps every week, and you're comfortable throwing out what they don't use.
04
Founders with extreme drive. Sales leaders have tried and dropped a lot of tools, and they are skeptical of the next one. You keep coming back with a better version.
An Open and Transparent Process
We've been founders, and we remember how it feels to wait on an investor. So we built our process around what we wished we'd gotten. Here's what to expect.
01
No Warm Intro Needed
We welcome direct applications. Nobody gets a head start from a referral, so you can skip the hunt for an intro.
02
A Response Within a Week
You'll hear back within a week, either a pass or an invitation to talk. Either way, you'll know where you stand.
03
Conversation First
Skip the rehearsed pitch. We'd rather talk through what you're building, where you want to take it, and learn about what got you where you are.
04
We Come Prepared
We take every meeting seriously. We’ll never show up distracted or unprepared. Your time is valuable, and we treat it that way.
05
Mutual Fit Matters
Taking on an investor is a long-term relationship. Ask us hard questions and take the time you need to decide if we're the right partner.
06
Diligence in 4 to 6 Weeks
Our diligence process typically takes about 4 weeks. If we decide to pass along the way, we'll tell you quickly so you can get back to building and raising.