Sales Enablement
Pre-Seed & Seed Funding for Sales Enablement Startups
We back founders helping sales teams learn faster and sell with better tools, from rep ramp and call coaching to content reps actually use.
Beta Boom Perspectives
Where we're looking in sales enablement
Sales teams lose time to slow ramp, thin coaching, and content nobody can find. These are the areas we're watching, and we want to hear about the ones we haven't named.
01
Training and onboarding
Getting new reps productive sooner
A new rep can spend months learning the product, the buyers, and the pitch before closing anything. Practice, coaching, and the right material at the right moment shorten that stretch. We want to meet founders who can show what changed for a team during its first quarter with the product.
02
Call and deal coaching
Coaching on the call that happened
Managers can review only a few calls a week, so most reps get little feedback. Products that find the moments that moved or lost a deal, and turn them into specific coaching, give managers back their time. We're curious about founders working with real call and deal data.
03
Sales content
Finding the right asset in the moment
Companies produce decks, case studies, and battle cards that reps can't find or don't trust. Matching the right content to the deal stage, and showing which pieces helped win, turns a library into something reps use. We want to hear from founders who know why reps skip what marketing builds.
04
Complex products
Teaching reps a hard product
Some products take real study: technical platforms, regulated offerings, long implementations. Enablement for those means keeping reps current as the product changes and giving them answers they can trust in front of a buyer. We want to meet founders who have enabled a team selling something complicated.
Founders
we're
looking for in
Sales Enablement
Who We Want To Back
01
Founders who have been the rep. You remember your first quarter in a new role and know where the training fell short.
02
Founders who see the system from several seats. You've talked with reps, managers, enablement leads, and the finance team that pays for the tools, and you can say what each one wants.
03
Founders who obsess over the user experience. Reps skip anything that adds a click, so you've watched them work and shaped the product around what they actually do.
04
Founders who show the numbers. You can tie your product to ramp time, win rates, or quota attainment on a real team, and you're candid about what you can't yet prove.
An Open and Transparent Process
We've been founders, and we remember how it feels to wait on an investor. So we built our process around what we wished we'd gotten. Here's what to expect.
01
No Warm Intro Needed
We welcome direct applications. Nobody gets a head start from a referral, so you can skip the hunt for an intro.
02
A Response Within a Week
You'll hear back within a week, either a pass or an invitation to talk. Either way, you'll know where you stand.
03
Conversation First
Skip the rehearsed pitch. We'd rather talk through what you're building, where you want to take it, and learn about what got you where you are.
04
We Come Prepared
We take every meeting seriously. We’ll never show up distracted or unprepared. Your time is valuable, and we treat it that way.
05
Mutual Fit Matters
Taking on an investor is a long-term relationship. Ask us hard questions and take the time you need to decide if we're the right partner.
06
Diligence in 4 to 6 Weeks
Our diligence process typically takes about 4 weeks. If we decide to pass along the way, we'll tell you quickly so you can get back to building and raising.