Beta Boom Companies

Nodat

Helping local businesses thrive with online local marketing

Problem to Solve

Challenges in customer retention for local businesses

Unique Solution

Community marketing with incentives and gamification

About the Company

Nodat unlocks local marketing with geo-targeting technology that enabled neighborhood businesses to connect with nearby customers through personalized messaging and targeted offers. Their platform harnesses community marketing with clever incentives and gamification features that drive foot traffic and repeat revenue—the lifeblood of local commerce. As small businesses face increasing competition from digital giants, Nodat's technology levels the playing field with sophisticated targeting tools previously only available to major corporations.

  • Focuses on fostering customer retention instead of expensive customer acquisition
  • Builds loyal communities around local businesses
  • Creates sustainable growth through repeat customer engagement
Industry
Digital Health
location
Tennessee
Year Founded
2020
Year Invested
2020

Meet the
founding team

Aireka Harvell

Founder and CEO

Aireka Harvell is the Founder and CEO of Nodat Inc., bringing over 12 years of experience in business intelligence, customer engagement, and digital marketing. She previously led business and technical implementation consulting as a Principal Solutions Engineer and held leadership roles at AT&T, specializing in sales operations and customer acquisition. Aireka holds a Bachelor of Business Administration from Cumberland University and focuses on helping small businesses drive local engagement through data-driven marketing strategies.