WishYourPrice
Problem to Solve
Unique Solution
About the Company
WishYourPrice was an AI platform that let consumers purchase goods instantly at their desired price by placing a series of bids on any retail site. Their unique approach flipped the traditional pricing model and enabled businesses to offer dynamic pricing driven by consumers' willingness to pay. For shoppers, this meant the ultimate personalization on pricing; for businesses, it delivered higher profits and pricing insights impossible to gather through flat-pricing models.
- Gathered unique shopping behavior and purchasing insights on aggregate and by the individual
- Attracted more engaged consumers to brands through a unique shopping experience
- Delivered personalized shopping experiences driven by customer intent, custom discounts, and more informed retargeting
Meet the
founding team
Geetha Natarajan
Geetha Natarajan is the Co-Founder and CEO of WishYourPrice, bringing over 15 years of experience in entrepreneurship and e-commerce innovation. She launched her first startup in the healthcare sector at the age of 21 and has since focused on solving price discovery challenges in e-commerce through proprietary technology developing SaaS-based solutions that enhance retailer profitability.
Sundar Chandrasekaran
Sundar Chandrasekaran is the Co-Founder of WishYourPrice, bringing over 14 years of experience in product management, strategy, and technology. He previously led worldwide product and machine learning initiatives at Amazon and served as Head of Product at Sears, focusing on e-commerce innovation and trust and safety.