Payback Period
The time required to recover the cost of acquiring a customer through the revenue they generate, a key indicator of business model viability and cash efficiency.
- Setting target payback periods based on available cash and growth goals
- Tracking improvements in payback period through operational efficiency
- Comparing payback across customer segments to guide targeting strategy
After Helping Build the Web, Jim Clark and Thomas Jermoluk are on a Mission to Fix Its 'Original Sin'


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