Measurable evidence that a startup's product is gaining market adoption and momentum, typically shown through user growth, revenue, engagement, or other key metrics.
Month-over-month revenue growth of 15%+ showing strong market demand
NPS scores above 50 indicating strong user satisfaction and word-of-mouth potential
Decreasing customer acquisition costs as marketing channels scale efficiently
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How Beta Boom’s Kimmy Paluch Emerged from Kingston's Chaos and Became a VC Disruptor
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