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Consumer Brands

Product-focused companies building direct relationships with their customers through strong branding, storytelling, and community.

  • Glossier, building a beauty brand through community and content
  • Allbirds, creating sustainable footwear with a distinct eco-friendly brand
  • Athletic Greens, transforming nutritional supplements into a lifestyle brand

From the Court to the Cloud: How Idit Levine's Athletic Mindset Built a Unicorn

Dom Cappuccilli on the Foundation of a Sales Success: Active Listening

How Cristina Junqueira Turned a Nation's Banking Frustration Into a Purple Empire

A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary

How Resilia’s Sevetri Wilson Made History Twice as A Black Female Founder

How Rappi Became Latin America’s Everything Delivery App

Workhuman Proves That Human Kindness is a Billion Dollar Idea

Huntress: The Cybersecurity Unicorn That Learned to Thrive in a Neglected Frontier

Luis von Ahn Mission to Make Education an Equalizer, Not a Divider

How Andrew Parker Built Papa Into A Unicorn Through Human Connection

Startups and Gen AI: Should Founders Trust ChatGPT?

Glitching Out: The Strangest AI Agent and Chatbot Failures

Unicorn Spotlight: Huntress Labs Celebrates “10 Years of Wrecking Hackers”

400% Behind: Why Impact Investors are Chasing the Purple Economy

Making Space CEO Keely Cat-Wells on Disabled Founders: ‘Vulnerability Isn’t a Given, It’s Created’

Unicorn Club: How Virtual Care Startup Wheel Health Is Reinventing Digital Healthcare

How These 6 Disabled Founders Are Redefining Accessibility

Unicorn Club: reMarkable's Digital Paper Proved Its Worth to Investors

From Courtrooms to VC: How Regina "Gina" Kline Continues the Fight for Disability Rights Through Enable Ventures

Lee-Anne Reuber is Disrupting Fitness Tech for Disabled with App Sekond Skin Society

Financial Support for Disabled Founders: A Guide to Grants and Funding Programs

VCs Fueling Disabled Founders With Funding and Community

How Beta Boom’s Kimmy Paluch Emerged from Kingston's Chaos and Became a VC Disruptor

Forbes 2025 Midas Seed List: Meet America's Most Influential Early-Stage VCs

Vertical AI Roll-Ups: A Shortcut to Dominance — or a Recipe for Disaster?

Can Telehealth Fix Transgender Healthcare? How Plume Co-Founder Jerrica Kirkley Raised $38M to Try

"Risk is Our Business": How Justin Ayars Uses Star Trek Philosophy to Transform LGBTQ Healthcare

The 4 Types of AI Investors Are Obsessed with in 2025

Unicorn Investor Club: Icertis

How AI Is Reshaping the Future—According to 5 Leading Investors

Why Seattle is a Strong Launchpad for Pre-Seed Founders

Here’s How These 5 Tech Innovators See AI Changing the World

VC Spotlight: Founders Co-op

5 Must-Have AI Tools for Startup Founders in 2025

7 Early-Stage Founder Funding Traps—And How to Sidestep Them

AI 101: Top 7 Must-Have AI Tools and Apps for Startup Founders

Seattle's Top 5 Early-Stage VC Funds for New Founders

Bootstrap SEO That Works: Jake Peterson's Founder Framework

How Kameale Terry's ChargerHelp! Is Fixing America's Broken EV Charging System

Tired of Building Startups? Try Funding Them Instead

Sergio Paluch: From Communist Poland Refugee to Beta Boom Co-Founder

The Women Who Invented (and Are Rebuilding) Your Computer

Nevada's Tech Boom: How Vegas and Reno Are Hitting the Startup Jackpot

Decade by Decade: The American Immigrants That Built Generation-Defining Tech

Immigration Crackdown Accelerates Brain Drain, Overlooks Circulation Benefits

The Recession-Proof Startup Blueprint for 2025

Empowering Women Founders: Chicago's Inspiring Rise

Top 4 Vegas VC Funds Backing Big Wins

Vegas Goes All-In: Nevada's 8 Best Startup Incentives Helping Founders Win Big

Are VCs Leaving Money on the Table? The Untapped Potential of Women-Led Startups

Cutting Through the Chaos: How to Improve Focus in 2025

How to Find a Great Co-Founder for Your Startup: The Ultimate Guide

Does One of the ‘Smartest Places on Earth’ Need Apple?

7 Women-Led VCs Reshaping the Future of Venture Capital

The Silent Startup Killer: Why 72% of Founders Burnout and How to Beat the Odds

The Aneri Desai Story: Supporting Women, One Dream Job at a Time

Chapter 4: Qualifying and Prioritizing Angel Investor Leads

Alex De Laet’s Cold Email Playbook: Turn Clicks into Clients

Chapter 2: Different Kinds of Angel Investors

Best Of Jeff Clavier: Using the “Three Asses Rule” to Find Successful Startups

What Is Product-Market Fit? A Simple Definition with Intuitive Examples

What Is Product-Market Fit and How to Find It?

You Don't Need a Co-Founder for Your Startup

Why Have So Many VC Funds Suddenly Gone Dark?

Why Tyler Bliha Values Intangibles Over Pedigree at Abode

Why Mentors are Essential to a Successful Startup Journey

Virginie Raphael's Unconventional Path to Becoming a Venture Capitalist

Top 55 Most Active Seed Investors in 2024

WEDEVX: Upskilling Blue Collar Workers into $100K+ Tech Jobs

Upside Health: Transforming Chronic Pain Management Affecting over 145 Million Americans

Turning Data into Dollars: Adam Treboutat's Advice for Launching a High-Impact Paid Ad Campaign

Top Venture Capital Funds Bias Strongly Towards Founders with Pedigree

Tope Awotona’s Astonishing Journey from Broke Salesman to Billionaire Founder

Top Women Angel Investors According to Data

Top FinTech Seed Funds - The Definitive List for 2022

Top Angel Investors for Women and Founders of Color

Top Angel Investors According to Data - Now Updated for 2025

Top 50 Startup Accelerators Based on Data — Now Updated for 2025

The most important thing you can do as a founder of an early-stage startup

TAM, SAM, SOM: Demystifying Key Market Sizing Terms

The Secret Formula to Growing Your Startup: 1-10-100

The List: A Modern Matchmaking Experience Powered by Data and Real Matchmakers

The Immigrant Edge: How a Global Mindset Fueled America’s Tech Dominance

The Femtech Startup Boom: 10 Companies to Follow

The 6 Best Austin-Based Venture Capital Firms for Early-Stage Founders in Texas

Sydney Thomas: Leaving a Lasting Legacy

SureShow: Solving the $16B No-Show Problem

Raising Venture Capital in 2024: Targeting the Right Investors

Should you look for a co-founder or raise capital?

Sallie Krawcheck of Ellevest and Pam Kostka of All Raise to Headline Beta Boom's Female Founders Summit

Philly’s Biotech Ecosystem Offers a Seamless Journey from Startup to Success

PopPD: Disrupting the $18B Professional Development Market for Teachers

Pitch Fails and How to Bounce Back, According to Reddit

Pay-to-Play: Startup Life Raft or Investor Nightmare?

Overcoming the Fear of Public Speaking: A Comprehensive Guide

Paul Gassée is Teaching Founders How to Leave Their Dent in the Universe

Nodat Makes Community Marketing Accessible to Small Local Businesses

New Pattern Spotlight: Amanda DoAmaral, Founder of Fiveable

New Pattern Spotlight: Jude Chiy, Founder of Flamingo

NOMA AI: Real-Time Risk Assessment of Medical Complications for Doctors