The process of bringing new customers to a business through marketing, sales, and distribution strategies, with a focus on acquisition cost and efficiency.
Implementing referral programs with incentives for existing customers
Optimizing paid customer acquisition channels to reduce CAC
Creating content marketing strategies to drive organic lead generation
Founder Paul Orlando Brings the Incubator Mindset to a Classroom Format
Beta Boom Leads Guidepad’s Pre-Seed Round
Where VCs See a Niche Market, Samara Hernandez Sees the Future of Venture Capital
For Unicorn Co-Founder Tomas Gorny, Failure Is a Blessing
Journalist to Lawyer to VC: The Ever-Evolving Journey of Tundra Ventures Co-Founder Amanda Heyman
After Helping Build the Web, Jim Clark and Thomas Jermoluk are on a Mission to Fix Its 'Original Sin'
How Samir Goel’s Global View of Poverty Is Fueling a Revolution in Finance
Grit over Degree: Inside David Lopez's Mission to Democratize Access to Tech Jobs
David Brown Explains How a 'Ready Player One' Ethos is Shaped Impellent Ventures
From the Court to the Cloud: How Idit Levine's Athletic Mindset Built a Unicorn
Nicholas Herdrich: A Founder-Turned-Lawyer on Legal Strategy for Early-Stage Startups
Dom Cappuccilli on the Foundation of a Sales Success: Active Listening
How Cristina Junqueira Turned a Nation's Banking Frustration Into a Purple Empire
A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary
How Resilia’s Sevetri Wilson Made History Twice as A Black Female Founder
How Rappi Became Latin America’s Everything Delivery App
Workhuman Proves That Human Kindness is a Billion Dollar Idea
Huntress: The Cybersecurity Unicorn That Learned to Thrive in a Neglected Frontier
Luis von Ahn Mission to Make Education an Equalizer, Not a Divider
How Andrew Parker Built Papa Into A Unicorn Through Human Connection
Startups and Gen AI: Should Founders Trust ChatGPT?
Glitching Out: The Strangest AI Agent and Chatbot Failures
Unicorn Spotlight: Huntress Labs Celebrates “10 Years of Wrecking Hackers”
400% Behind: Why Impact Investors are Chasing the Purple Economy
Making Space CEO Keely Cat-Wells on Disabled Founders: ‘Vulnerability Isn’t a Given, It’s Created’
Unicorn Club: How Virtual Care Startup Wheel Health Is Reinventing Digital Healthcare
How These 6 Disabled Founders Are Redefining Accessibility
Unicorn Club: reMarkable's Digital Paper Proved Its Worth to Investors
From Courtrooms to VC: How Regina "Gina" Kline Continues the Fight for Disability Rights Through Enable Ventures
Lee-Anne Reuber is Disrupting Fitness Tech for Disabled with App Sekond Skin Society
Financial Support for Disabled Founders: A Guide to Grants and Funding Programs
VCs Fueling Disabled Founders With Funding and Community
How Beta Boom’s Kimmy Paluch Emerged from Kingston's Chaos and Became a VC Disruptor
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