Customer Acquisition Cost
The total expense required to acquire a new customer, including marketing, sales, and onboarding costs, crucial for understanding unit economics and business viability.
- Tracking CAC by channel to identify most efficient acquisition paths
- Comparing CAC to customer lifetime value to ensure sustainable economics
- Implementing CAC payback period targets to maintain healthy cash flow
After Helping Build the Web, Jim Clark and Thomas Jermoluk are on a Mission to Fix Its 'Original Sin'


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