Defensive Moats
Sustainable competitive advantages that protect a company from competition, including network effects, switching costs, brand, scale economies, or proprietary technology.
- Building proprietary data sets that improve products and can't be easily replicated
- Creating high switching costs through deep workflow integrations
- Developing economies of scale that enable lower prices or higher margins

A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary








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