First-Mover Advantage
The competitive benefit gained by being the first significant player in a market, potentially including brand recognition, customer loyalty, or technological leadership.
- Establishing early partnerships that create switching costs for customers
- Building data advantages that improve with scale and are hard to replicate
- Creating network effects that increase value as user base grows

A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary








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