The strategic approach of adding new products, services, or markets at the same level of the value chain, increasing revenue by serving existing customers in new ways or reaching new customer segments.
Expanding from one geographic market to adjacent regions
Adding complementary products that serve the same customer base
Applying core technology to solve problems in adjacent industries
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After Helping Build the Web, Jim Clark and Thomas Jermoluk are on a Mission to Fix Its 'Original Sin'
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David Brown Explains How a 'Ready Player One' Ethos is Shaped Impellent Ventures
From the Court to the Cloud: How Idit Levine's Athletic Mindset Built a Unicorn
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Dom Cappuccilli on the Foundation of a Sales Success: Active Listening
How Cristina Junqueira Turned a Nation's Banking Frustration Into a Purple Empire
A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary
How Resilia’s Sevetri Wilson Made History Twice as A Black Female Founder
How Rappi Became Latin America’s Everything Delivery App
Workhuman Proves That Human Kindness is a Billion Dollar Idea
Huntress: The Cybersecurity Unicorn That Learned to Thrive in a Neglected Frontier
Luis von Ahn Mission to Make Education an Equalizer, Not a Divider
How Andrew Parker Built Papa Into A Unicorn Through Human Connection
Startups and Gen AI: Should Founders Trust ChatGPT?
Glitching Out: The Strangest AI Agent and Chatbot Failures
Unicorn Spotlight: Huntress Labs Celebrates “10 Years of Wrecking Hackers”
400% Behind: Why Impact Investors are Chasing the Purple Economy
Making Space CEO Keely Cat-Wells on Disabled Founders: ‘Vulnerability Isn’t a Given, It’s Created’
Unicorn Club: How Virtual Care Startup Wheel Health Is Reinventing Digital Healthcare
How These 6 Disabled Founders Are Redefining Accessibility
Unicorn Club: reMarkable's Digital Paper Proved Its Worth to Investors
From Courtrooms to VC: How Regina "Gina" Kline Continues the Fight for Disability Rights Through Enable Ventures
Lee-Anne Reuber is Disrupting Fitness Tech for Disabled with App Sekond Skin Society
Financial Support for Disabled Founders: A Guide to Grants and Funding Programs
VCs Fueling Disabled Founders With Funding and Community
How Beta Boom’s Kimmy Paluch Emerged from Kingston's Chaos and Became a VC Disruptor
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