Startup Pivots
Significant changes to a startup's business model, product, target market, or strategy in response to market feedback, competitive pressures, or new opportunities.
- Instagram pivoting from Burbn, a check-in app, to a photo-sharing platform
- Slack evolving from a gaming company to a workplace communication tool
- Shopify transitioning from an online snowboard store to an e-commerce platform
After Helping Build the Web, Jim Clark and Thomas Jermoluk are on a Mission to Fix Its 'Original Sin'


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