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Startup Pivots

Significant changes to a startup's business model, product, target market, or strategy in response to market feedback, competitive pressures, or new opportunities.

  • Instagram pivoting from Burbn, a check-in app, to a photo-sharing platform
  • Slack evolving from a gaming company to a workplace communication tool
  • Shopify transitioning from an online snowboard store to an e-commerce platform

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