Vertical Integration
The strategy of controlling multiple stages of an industry's value chain, either forward toward customers or backward toward suppliers, to improve margins, quality, or customer experience.
- Direct-to-consumer brands controlling manufacturing and distribution
- Software companies adding payment processing to capture transaction revenue
- E-commerce platforms building their own logistics and fulfillment networks

A New Fitness Frontier: Lee-Anne Reuber Struggle From Eating Disorder to Creating a Universal Body Sanctuary








%2C%20Chris%20Bisnett%20(left)%2C%20John%20Ferrell.jpg)
























































































